Should you print in Glossy, Matte, or Lustre?

Glossy and Matte are the consumer finishes you are used to seeing.  Glossy is shiny, and prints appear brighter than Matte.  Matte is a duller finish, and prints will appear darker than Glossy or Lustre.  Read up here on our premium finish, Lustre.

Do take note that the wholesale price on prints printed on lustre is (currently; Jan-07) slightly higher than that of matte and glossy.